Apex Token Fund: Invest In Cryptocurrency Hedge Funds?

APEX is an exchange powered by the blockchain technology. It hopes to pass value and the ownership of data back to consumers while at the same time increasing the effectiveness of marketing efforts, data quality, as well as improving customer loyalty. All transactions in this platform will take place via the CPX token.

What Apex Token Fund Problems Hopes To Solve

In the current setup, data is harvested from consumers and those using the internet without their consent. In most cases, consumers and users of the internet have no clue what kind of data is being gathered about them. Besides that, they have no idea who is collecting this data or who else will get to use this data. In most cases, these data collectors will include a consent clause that most consumers never bother to read.

Large corporations and social media giants collect most of this data. For those enterprises that need to acquire legally compliant data and that is of high quality for marketing, research, and improving their services and products, it is usually quite difficult. At the end of it all, acquiring huge amounts of data is lucrative for any business. It is especially so if they are able to monetize it via targeted advertising. However, this centralized data banks with control placed in the hands of a few make it harder for the consumer to control the data. It is also equally difficult for most enterprises.

Another problem that APEX hopes to solve is the inefficiency of customer engagement. In the past, display advertising has been as accurate as playing the lottery. However, with the advent of targeted advertising driven by data, this problem has been partially solved. In short, billions of dollars go to waste in advertising with the other portion having minimal effectiveness.

The Apex Cryptocurrency Hedge Fund Investing Solution

Firstly APEX will shift control of data back into the hands of consumers. It will ensure that there is total complete transparency and mutual agreement if their data will be used. It will also reduce the inefficiency of consumer engagement by enterprises. They will also cut out the network of intermediaries, who lead to wasted resources. Instead, the value will be passed directly to the consumer and the enterprise. To solve all of these problems, it will require the use of decentralized resources. Only via decentralization can enterprises and consumers benefit mutually from each other.

Apex Token Fund CPX Wallet

Via the Consumer Client Application wallet, the value will be passed directly back to the consumer when his or her data is used to generate value for the brand. Best of all, the consumer will have complete control of what data the enterprise can access.